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  • Writer's pictureTony Nguyen

Why making a connection is crucial to influence

A few weeks ago I shared a video with tips and tricks on how to make powerful connections. In hindsight, I should have started with this first, which describes why it's so important, then followed up with the "how"

Before people decide what they think of your message,

they decide what they think of you.

This great visual from @tnvora is based on work from Amy Cuddy and an article in Harvard Business Review.

It's so great, that I don't even need to summarise it - it's self explanatory :)


"Knowledge isn't power. Knowledge is only potential power"

  1. Reflect on your last week. Have there been situations where you may have inadvertently led with competence rather than warmth?

  2. Are there any situations coming up today/ this coming week where you can practice this?

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